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The Tasters are a group of influential and active adults that help spread the word about NESCAFÉ TASTER'S CHOICE. This elite team also provides feedback on NESCAFÉ TASTER'S CHOICE products, promotions and marketing efforts as well as trends in the marketplace.  In exchange, Tasters can receive promotional items, samples, and coupons to share with friends, acquaintances, and others in their community. In addition, Tasters can complete simple weekly activities and earn points that can be used to redeem great rewards in our online store.

 

 Here’s how it works:

 

    * Apply by filling out the questionnaire below

    * If accepted, we will send you an email link to log into our private website and access/create your account

    * On the site, you will receive details on how to execute weekly word-of-mouth activities, you will find NESCAFÉ TASTER'S CHOICE news, promotions and surveys, and you’ll be able to meet other coffee lovers just like you!

 

To begin please read our Code of Conduct and complete the form below.  Apply today and see if you qualify to be a Taster!  Thanks and good luck!

 

The Tasters program ends December 31, 2010.

First Name:
Last Name:
Address 1:
Address 2:
City:
State:
Zip:
Phone Number (Format: 555-555-5555)
Email:
Year of Birth:
Gender:


Which types of coffee do you consume? Please select all that apply.
Instant Coffee (the type made in a cup by adding hot water to coffee crystals/granules)
Brewed Coffee (the type made in a coffee machine)
Single Cup Machine (the type of machine making one cup at a time)
Ready-to-drink Iced Coffee (the type that you drink directly out of the can / bottle)
Espresso or espresso-based beverage such as a Latte or Cappuccino
Flavored coffee beverage (such as a Macchiato)
None of the above
Other (please specify):
On average, how many cups of coffee do you drink in a typical day? If you drink coffee, but less frequently than once a day, please pick 1.
0
1
2
3
4
5+
On average, how many cups of instant coffee (made in a cup by adding hot water) do you drink in a typical week?
0
1
2
3
4
5+
Thinking of instant coffee, which brands/varieties of instant coffee have you used in the past three months? (check all that apply)
Folgers Instant
Maxwell House Instant
Sanka
Nescafé Taster's Choice
Nescafé Clasico
Store Brand Instant
Other
Have not used Instant
How many of your last 10 cups of instant coffee have been NESCAFÉ TASTER'S CHOICE?


0

1

2

3

4

5

6

7

8

9

10
Which of the following statements best describes the way you feel about NESCAFÉ TASTER'S CHOICE? (If you have never used the Brand, base your answer on any impressions you may have.)
It's the only brand of instant coffee for me
It's the instant coffee brand I prefer most and use most of the time
It's one of several instant coffee brands I prefer
I only use this brand under certain circumstances
I don't use this brand but might consider using it in the future
I would never consider using this brand
How likely are you to recommend NESCAFÉ TASTER'S CHOICE to a friend on a scale of 1 to 10. (1 being highly unlikely, 5 being neutral and 10 being very likely)


1

2

3

4

5

6

7

8

9

10
On average, how many people do you talk to each day? (Include friends, family, co-workers, face-to-face, phone and internet communications)
1 - 5
6 - 10
11 - 15
16 +
You recently discovered a food product that you love. You...
Tell everyone you know about it
Only tell your family members and close friends about it
Keep it to yourself
Do nothing in particular / may or may not tell others
Which of these kinds of people have you recommended any type of product or service to in the past month? Select all that apply:
Family
Friends
Colleagues or co-workers
People who share a similar hobby or interest of yours
People you know through a community group or other activity
People you meet online and keep in touch with (e.g. message board, blog)
People you don't necessarily know, but have run into at a store or at another location (e.g. park, doctor's office, post-office)
People you train, coach or teach
Other
I have not recommended any type of product or service in the past month
If you work in an office, how many people work in the office with you? If you do not work in an office, please skip to the next question.
1 - 20
21 - 40
41 - 60
61 +
Which of these organizations or activities, if any, do you actively participate in? Please check all that apply.
A sports team
PTA or parent support group
United Way, American Red Cross or other charitable organizations
Rotary International, Lions Clubs International or other similar organizations
Church, Temple or religious organization
Book Club
Gourmet Cooking
Fine Dining
Visiting Art Galleries
Going to Museums
Going to the Theater
Attending Musical Performances
Entertaining / Social-planning
Travel
Arts & Crafts
Fashion / Beauty
Other
I don't participate in any of these organizations or activities
Please indicate how likely you are to participate in the following activities on a scale of 1 to 5:

Receiving a forwarded email for informational or entertainment purposes
(1 for "I am not likely at all to do this" to 5 for "I am highly likely to do this")


1

2

3

4

5
Forwarding an email for informational or entertainment purposes
(1 for "I am not likely at all to do this" to 5 for "I am highly likely to do this")


1

2

3

4

5
Reading message boards on websites
(1 for "I am not likely at all to do this" to 5 for "I am highly likely to do this")


1

2

3

4

5
Posting a comment on a message board on a website
(1 for "I am not likely at all to do this" to 5 for "I am highly likely to do this")


1

2

3

4

5
Reading a blog (a website with regular entries of commentary
(1 for "I am not likely at all to do this" to 5 for "I am highly likely to do this")


1

2

3

4

5
Writing a blog or online journal
(1 for "I am not likely at all to do this" to 5 for "I am highly likely to do this")


1

2

3

4

5
Watching a video on a video sharing site such as Youtube.com
(1 for "I am not likely at all to do this" to 5 for "I am highly likely to do this")


1

2

3

4

5
Posting a video on a video sharing site such as Youtube.com
(1 for "I am not likely at all to do this" to 5 for "I am highly likely to do this")


1

2

3

4

5
Viewing photos on a photo sharing site such as Flickr.com
(1 for "I am not likely at all to do this" to 5 for "I am highly likely to do this")


1

2

3

4

5
Posting photos on a photo sharing site such as Flickr.com
(1 for "I am not likely at all to do this" to 5 for "I am highly likely to do this")


1

2

3

4

5
Signing up for a social networking site such as Facebook.com, LinkedIn.com, Reunion.com or Classmates.com
(1 for "I am not likely at all to do this" to 5 for "I am highly likely to do this")


1

2

3

4

5
Actively participating in or using a social networking site such as Facebook.com, LinkedIn.com, Reunion.com or Classmates.com
(1 for "I am not likely at all to do this" to 5 for "I am highly likely to do this")


1

2

3

4

5
Playing games online
(1 for "I am not likely at all to do this" to 5 for "I am highly likely to do this")


1

2

3

4

5
Tell us why you would make a great member of the Tasters Team. Please be specific.
How did you find out about the Tasters Team?
Email from Néstle
Website
From a Team Member
Other
Please indicate which Website, Team Member, or specify Other here:

I have read and agreed to the team's Code of Conduct
Thank you for your interest! We'll be getting back to you soon.

We invite you to visit us any time at verybestcoffee.com, our on-line resource for recipes, promotions and product information.